LinkedIn business profiles serve a different purpose than personal profiles.
#LINKEDIN HEADER HOW TO#
In this section, we’ll break down how to create and design an optimal LinkedIn business page. We will also dive into how to approach advertising on the platform and the fundamentals of standing out in a more professional setting like LinkedIn. In this LinkedIn marketing guide we’ll discuss the best practices and image dimensions used on LinkedIn for building both your personal and business LinkedIn profiles. Keeping the best design practices in mind and carefully planning around LinkedIn’s image dimensions will ensure that your brand stands out among the 660+ million users on the platform. With the emphasis on professional connections on LinkedIn, creating a sharp profile and advertisements that convert is more crucial than ever. It’s also proven to be useful for finding qualified leads, accurate audience targeting on ads, and of course, networking with fellow professionals. In addition to providing individuals a place to build a personal brand, LinkedIn is the best place to begin for brands and companies looking to increase online presence.
For those who are in a Business-to-Business (BTB) industry LinkedIn is one of the most important platforms to have an engaging presence on. Every marketer understands the value of using different channels to reach different audiences.
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